— MORE INFO

The client had a variety of objectives to fulfill with this project.

1- The first was to brainstorm 15 ad scenarios and narrow them down to 4 ad scenarios.

2- Each ad scenario had to be featured in a different magazine with different specifications in terms of color output: full color, mostly negative space full color, 2 PMS, and black and white.

2- We chose our favorite ad and created a series of 3 based on that color output.

 

Ad Headlines for Nestle, Slim Cocoa:

Sleigh the holiday chocolate cravings.

Slide into the holiday season.

Shred with the best holiday treat.